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Field notes on building a business you actually enjoy

The Best Way to Grow Your Income Is to Grow What You Can Do for People

Woman writing in a notebook at a home office deskPhoto by Cabri Caldwell on Unsplash
October 21, 2026by Jason Stewart

If you want to earn more, stop asking how to make more money and start asking who you can help more. Your income is a measure of the problems you solve for other people, and it only moves when that changes.

That sounds obvious until you look at what most of us do instead. We hunt for a new side hustle, a new tool, a new trick. We switch every few weeks. Meanwhile the one thing that would actually move the number, becoming noticeably more useful to a specific group of people, sits untouched.

Here is how I would approach it if I were starting from where you are today.

Why chasing the next opportunity keeps your income flat

Every new idea feels like progress. You research it, buy something, set it up, and for a week you are busy and hopeful. Then it gets hard, a shinier idea shows up, and you start over.

The cost is not the money you spent. It is that you never stay long enough for any skill to compound. Someone who spends a year getting good at one thing is worth more at the end of that year than someone who spent the same year sampling six things.

I think this is the most common reason people stay stuck. They are not lazy and they are not short on ideas. They keep resetting the clock.

Pick one person and one problem

Growing yourself works best when it has a target. Choose one kind of person and one problem they would happily pay to be rid of.

A few examples of what that looks like in plain words:

  • Busy parents who want a simple way to bring in extra money from home
  • Small business owners who have no time to follow up with their leads
  • People over 50 who want to learn to sell online without feeling lost

You do not have to be the world's expert. You need to be a few steps ahead of the person you are helping, and willing to keep going. If you can explain something you learned last year to someone who is just starting, you already have something to build on.

Learn in public, in small pieces

Reading and watching courses feels like growth. Often it is just comfort. The learning that sticks is the kind you use within a day or two.

So pair every lesson with an action. Learn how to write a good headline, then write five. Learn how a simple funnel works, then build a rough one. Learn how to start a conversation with a stranger, then start one this week.

Share what you are figuring out as you go. A short post, an email to your list, a message to one person who is behind you on the path. Teaching forces you to understand the thing, and it puts you in front of people who need exactly what you just learned. That is where income starts to show up, usually in small amounts first.

Build something that earns while you sleep, but only after it works by hand

Everyone wants the automatic part: the funnel, the email sequence, the page that sells for you. Those are worth building. But automate something that you have already done manually and seen work, even once.

If you have helped three people get a result by talking to them, then a page and a follow-up sequence can help three hundred. If you have helped nobody yet, automation just makes a quiet room quieter. Start by helping a few real people directly, notice what they ask, and put those answers into your pages and emails.

Give it a real timeline

Skill compounds slowly and then faster. Expect the first few months to feel like effort with little to show. Most people quit in that stretch, which is exactly why staying in it pays.

A fair test: pick one focus for ninety days. Each week, do one thing that helps one person and one thing that helps more people find you. At the end, look at what actually happened, who replied, who bought, what you enjoyed, and decide whether to keep going or adjust. Ninety days of steady work will tell you far more than ninety days of browsing.

Where this advice does not fit

If you are under real financial pressure right now, you may need income this month, and a slow skill-building plan will not cover rent. In that case take work that pays quickly, and use a small slice of your time each week for the longer game. Both can happen at once. The long game just can't be the only plan if the bills are due.

Your next move

Write down one person you want to help and the one problem you would like to solve for them. That sentence is the start of everything above.

If you want a simple roadmap for turning it into an online business, I put together a free Business Starter Guide for exactly this stage. It walks through the first small steps in order, so you are not guessing what comes next.

About the author

Jason Stewart
Jason Stewart
I have been in the industry for a long time and excited about using HBA to grow my business.

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